Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…May 9, 2023May 9, 2023
Silvia LacayoHow to make your job application stand outWhen companies are desperate to hire in a job seeker’s market, it may not always feel that way for candidates looking for new roles.May 9, 2022May 9, 2022
Silvia LacayoBored & Hungry: An NFT-themed burger pop-up succeeds thanks to traditional marketing executionA week after NFT-themed pop-up restaurant Bored & Hungry opened in Long Beach, California, I went to check it out. I live a five minute…Apr 18, 2022Apr 18, 2022
Silvia LacayoWhat are cryptocurrencies? Part 2.Part 2: why cryptocurrencies are a viable alternative to today’s financial systemJan 17, 2022Jan 17, 2022
Silvia LacayoWhat are cryptocurrencies? Part 1.A short explainer on the problem cryptocurrencies aim to solve.Jan 17, 2022Jan 17, 2022
Silvia LacayoA single paragraph reminded me of three simple truthsOne of the most successful pieces of content I’ve ever written was a single paragraph that I put together on behalf of a friend.Jul 1, 2020Jul 1, 2020
Silvia LacayoHow the women of Wall Street led me to cryptocurrenciesIn 2016, I did something that people always say you should do: take advantage of being in New York City. So I did — I attended a Women in…Jun 2, 2020Jun 2, 2020
Silvia LacayoWhat success looks like for a product marketerAn MBA student recently asked me how to succeed as a product marketer. He pointed out that resources exist for what product marketers do…May 6, 2020May 6, 2020
Silvia LacayoWhat a business website should do (and not do)Business websites primarily serve to advertise your company to prospective buyers and future employees. It takes resources and time to…Apr 10, 2020Apr 10, 2020
Silvia Lacayo8 tips for completing interview assignments for marketing rolesTake-home assignments are common in the interview process for many types of jobs, including marketing ones. It’s hard to avoid them. If a…Apr 5, 2020Apr 5, 2020
