Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…6 min read·May 9, 2023----
Silvia LacayoHow to make your job application stand outWhen companies are desperate to hire in a job seeker’s market, it may not always feel that way for candidates looking for new roles.4 min read·May 9, 2022----
Silvia LacayoBored & Hungry: An NFT-themed burger pop-up succeeds thanks to traditional marketing executionA week after NFT-themed pop-up restaurant Bored & Hungry opened in Long Beach, California, I went to check it out. I live a five minute…5 min read·Apr 18, 2022----
Silvia LacayoWhat are cryptocurrencies? Part 2.Part 2: why cryptocurrencies are a viable alternative to today’s financial system7 min read·Jan 17, 2022----
Silvia LacayoWhat are cryptocurrencies? Part 1.A short explainer on the problem cryptocurrencies aim to solve.6 min read·Jan 17, 2022----
Silvia LacayoA single paragraph reminded me of three simple truthsOne of the most successful pieces of content I’ve ever written was a single paragraph that I put together on behalf of a friend.3 min read·Jul 1, 2020----
Silvia LacayoHow the women of Wall Street led me to cryptocurrenciesIn 2016, I did something that people always say you should do: take advantage of being in New York City. So I did — I attended a Women in…6 min read·Jun 2, 2020----
Silvia LacayoWhat success looks like for a product marketerAn MBA student recently asked me how to succeed as a product marketer. He pointed out that resources exist for what product marketers do…6 min read·May 6, 2020----
Silvia LacayoWhat a business website should do (and not do)Business websites primarily serve to advertise your company to prospective buyers and future employees. It takes resources and time to…5 min read·Apr 10, 2020----
Silvia Lacayo8 tips for completing interview assignments for marketing rolesTake-home assignments are common in the interview process for many types of jobs, including marketing ones. It’s hard to avoid them. If a…5 min read·Apr 5, 2020----